About
Who we are and how we work.
WHAT NERTIA DOES
Nertia builds positioning, brand systems, and technical execution for companies moving fast.
We start with products nobody fully understands yet (AI infrastructure, developer tooling, complex SaaS) and turn them into compelling narratives. We design the identity systems that carry those narratives. We ship the web infrastructure and interactive components that bring them to life.
Positioning, brand, and code that all move together.
Schedule a CallHOW IT WORKS
Understand the story.
We map your product architecture, interview your buyers, reverse-engineer your competitors. We find the insight that makes you different.
Shape the narrative.
We craft a positioning framework and messaging strategy that resonates across your entire stakeholder ladder, from developers shipping code to VCs evaluating risk to enterprise procurement teams.
Design the system.
We build modular brand frameworks. Visual languages that scale. Design tokens and component libraries. Everything integrates into how you actually work.
Ship it.
We don't hand off wireframes and wait. We architect and build with React, Next.js, and Tailwind. Design tokens live in code. Brand updates are git commits, not dozens of file edits across disconnected tools.
WHAT YOU RECEIVE
Positioning framework & messaging strategy
Core narrative, vertical messaging, competitive positioning
Brand system
Identity guidelines, design tokens, visual language, tone of voice
Web infrastructure
High-performance site, design system components, documentation
Sales & GTM enablement
Technical one-pagers, competitive battlecards, pitch deck strategy
Strategic advisory
Ongoing narrative refinement, GTM feedback, product-market fit guidance
About Nertia
Founded and led by Scott Campbell, a technical product marketer and builder specializing in AI infrastructure, brand strategy, and web architecture.
Scott brings 10+ years of experience translating complex technical products into compelling positioning and design systems. He's worked across HPC cloud infrastructure (Vantage Compute), developer tooling, and B2B SaaS, maintaining hands-on ownership of strategy, design, and code across every engagement.
The studio model ensures quality consistency and direct decision-making. No account management layers. No design-to-development handoff delays. You work directly with the founder who architected your positioning, designed your brand system, and built your web infrastructure.
Currently available for technical product marketing roles and brand system engagements.