Selected Projects
Positioning, brand systems, and production code.
Vantage Compute
Technical Positioning & Brand System
Led positioning, brand strategy, and web development for a Series A HPC cloud provider. Translated complex GPU infrastructure—Slurm orchestration, NVIDIA lifecycles, hybrid cloud architecture—into narratives that landed with developers, enterprise buyers, and investors.
Context
Series A HPC cloud provider offering GPU compute for AI/ML, simulation, and life sciences workloads. Needed to articulate a deeply technical platform in a way that resonated across the stakeholder ladder, and ship a web presence to support fundraising on a compressed timeline.
The Challenge
Vantage had powerful infrastructure but no unified story. The platform capabilities—Slurm-native orchestration, multi-cloud GPU provisioning, enterprise compliance—needed to translate from engineering specs into buyer value. They also needed a site that could support Series A conversations within 3 months.
What I Did
Positioning & Messaging
- Architected core narrative: "The Future Compute Layer for AI and HPC"
- Defined vertical-specific messaging for R&D, Simulation, Advanced Manufacturing, and Life Sciences
- Translated infrastructure capabilities into buyer-centric value propositions
- Created and trademarked "Virtually Limitless™" tagline
Executive Advisory
- Strategic advisor to CEO on product roadmap articulation and GTM sequencing
- Connective layer between engineering, sales, and leadership for narrative alignment
- Supported Series A fundraising positioning
Brand & Web
- Delivered site launch in 3 months to support fundraising
- Led ground-up redesign and Webflow migration
- Built scalable design system with component library
- Created and trademarked "Virtually Limitless™" tagline
- Developed brand voice guidelines and messaging framework
Technical Execution
- Built production-ready Grafana-style dashboard components (gauges, time series, bar charts)
- Pixel-accurate, responsive, cross-browser tested—shipped as embeddable HTML
- Created custom Lottie animations and infographics visualizing hybrid compute architectures
The Outcome
A unified technical and brand narrative that enabled sales to close enterprise accounts and supported successful Series A positioning.
Work Samples
Initial Brand Direction
Early exploration establishing the teal accent and "High Performance Computing, Evolved" positioning. Set the visual foundation for the technical-yet-approachable brand direction.
Brand Refinement
Introduction of "Virtually Limitless™" tagline and partner logo integration. The 3D geometric elements reinforce the compute-as-infrastructure narrative.
Final Launch Design
"The Future Compute Layer" hero with production dashboard UI. The dashboard components I built are showcased directly in the marketing site—bridging product and brand.
Platform Architecture
Technical architecture diagram showing the full stack—from NVIDIA hardware through IaaS, orchestration, and inference layers. Created to help enterprise buyers understand the platform depth.